The Social Photo
The rise in the proliferation of social media channels has undoubtedly changed the dynamics of the photograph and its use in society. Whereas previously photography might broadly have been categorised into the well-known “professional” channels of documentary, portraiture, fine art; and “amateur” ones of family album, holiday snapshot and keepsake, there is now a whole new stream of consciousness in the form of social media photographs, epitomised by the selfie. But what makes this last, new category, stand out is that the it is no longer the photo per se which is the central player – photography has emerged as a means of communication as never before. As Nathan Jurgenson says in “The Social Photo”, “photography has gone from being a medium for the collection of important memories to an interface for visual communication”1, and “….there is a fast-evolving literacy in the circulation of images as communication”2.
In my mind this transformation of photography into a means of mass communication is generally to be welcomed, particularly when Jurgenson goes on to say that “social photography excels in the everydayness of ordinary communication which is anything but trivial”3. If history records the late 20th century and early 21st century as the dominance of image over writing, so be it; no doubt trends will change again, but the visual record will be stunning and something for sociologists to pour over for years to come. That is not to say that it is all god though. I suspect that many people’s lives will be haunted by the proliferation of images that they have either taken of themselves or that have been taken by others, and which are all but impossible to delete permanently. The dreadful use of images of (mainly) women for blackmail or revenge is awful, and there are many examples in the press where risqué images taken years before have come back to plague people’s lives in job interviews, new relationships public life.
There is no denying that the use of the social image is more now than just the publication of an “image” – it is a whole process of story-telling in often minute and intimate detail, the replacement of the written diary. And whether this comes to be seen as a process of documentation of heightened nostalgia, or overt narcissism, it cannot be denied that it has created an enriched cultural landscape.
“The social photo’s central cultural importance is the degree to which the image’s frame, the media object itself, has dissolved away, leaving behind the substance of life and experience.”4
But perhaps people should also bear in mind Susan Sontag’s words of warning in “On Photography”, which Jurgenson also quotes:
“There is something predatory in the act of taking a picture. To photograph people is to violate them, by seeing them as they never see themselves, by having knowledge of them they can never have; it turns people into objects that can be symbolically possessed”5.
Audiences and Institutions
I think that most photographer’s dream of having their work exhibited at some stage. Again, social media platforms have made this infinitely easier now, with the proliferation of on-line media outlets such as Flickr, Facebook, Instagram and websites generally, all with the ubiquitous capacity to provide instant gratification or depression through likes, and comments.
But whilst these are mass, on-line outlets, I still prefer the physicality of a gallery or studio and being to present photographs in the form they were intended, and appropriately sized and exhibited, particularly where this leads to interaction with the public audience directly. Whilst I have produced many photograph albums either for family or friends, I still enjoy the experience of walking around a gallery being able to take time to contemplate the works on display. And having opened a studio myself now, it’s a privilege to be able to show my own work and enter into a dialogue with the public.
And I’ve sold many photographs in the is way as well now – which is always a gratifying conclusion – to know that someone else has enjoyed a work enough to want to buy it and display it themselves. But does this make me a professional photographer? I think that if you make your living as a photographer then that is as good a definition of a professional photographer as any, but I’m also pretty sure that I haven’t sold enough yet to say that it is my living.
I think that Grayson Perry’s observation in “Playing to the Gallery” is perhaps more apt though: “Validation from your peers is a lovely accolade to have”6. But there is more than a touch of irony in his comment here, and he is undoubtedly more sincere when he says that “..perhaps the greatest accolade you can give a work of art is to say that it is of ‘museum quality’7.
And short of opening my own museum, perhaps that the goal that I should aspire to, and coming not long after the curated show, the book launch and the retrospective. Now, where’s my camera….!
Notes
- Jurgenson, N. (2020) The Social Photograph. London New York: Verso. pp13.
- Ibid pp15.
- Ibid pp16.
- Ibid pp25
- Sontag, S. (1977) On Photography. London: Penguin Books, pp14.
- Perry, G. (2016) Playing to the Gallery. UK, US and others: Penguin Books, pp25.
- Ibid, pp29.










